Events: hospitality as an experience of consumption through the senses

Authors

  • Rinaldo Zaina Junior Programa de Mestrado em Hospitalidade, Pró-Reitoria de Pós-Graduação, Pesquisa e Extensão, Universidade Anhembi Morumbi

Keywords:

consumption, events, experience, hospitality, planning.

Abstract

The analysis of the dimensions of the consumption experience in events opens the field of research of the administration, of the marketing, of the communication and of the leisure for the activation of the consumer’s senses and emotions, in the creation of favorable conditions for purchase. In that way, the article suggests, at first, that the actions and hospitality styles in the multiple sceneries and environments of the events can be created combining the analysis model of the leisure experience (PINE and GILMORE, 1999) with the model of the hospitality epoch – to receive guests, to host, to feed and to entertain (CAMARGO, 2004).

Downloads

Download data is not yet available.

Author Biography

Rinaldo Zaina Junior, Programa de Mestrado em Hospitalidade, Pró-Reitoria de Pós-Graduação, Pesquisa e Extensão, Universidade Anhembi Morumbi

Graduado em Administração pela Universidade Anhembi Morumbi. Especialista em Planejamento e Marketing Turístico pela Faculdade SENAC de Turismo e Hotelaria. Mestre em Hospitalidade pela Universidade Anhembi Morumbi. Coordenador dos cursos de Pós-graduação em Administração Hoteleira, Hospitalidade em Serviços de Saúde, Gestão de Negócios em Serviços de Alimentação, Docência no Ensino Superior em Hotelaria, Turismo e Gastronomia e Administração e Organização de Eventos do Centro Universitário SENAC campus Campos do Jordão. Coordenador dos cursos de graduação da Área Tecnológica de Turismo e Hospitalidade e Diretor do curso de Bacharelado em Turismo da Universidade Cidade de São Paulo (UNICID).
CV Lattes: http://lattes.cnpq.br/6836103009271705

Hospitalidade, Ano II, No 2 – 2o semestre 2005

Downloads

Published

2005-09-01

How to Cite

Zaina Junior, R. (2005). Events: hospitality as an experience of consumption through the senses. Revista Hospitalidade, 2(2), 113–130. Retrieved from https://revhosp.org/hospitalidade/article/view/224

Issue

Ano II, Número 2 – 2º semestre 2005

Section

Articles

License

I herewith declare that I authorize the publication of the enclosed paper by Revista Hospitalidade and it will be labeled as “Open Access” and licensed by the respective authors in accordance with the Creative Commons Attribution (CC-BY) license, without period limitation. The access to the paper will be open and free.  access, for an indeterminate period and as unpaid and my collaboration is royalty-free. I declare also that this is an original work that has not been previously published, it has been written by the stated authors, and third-party sources were duly referenced when necessary. I further declare that this work does not infringe the copyright or property right of another and I am aware of publisher´s policy with regards to plagiarism, that will consist in immediate withdrawal of the article. Authors retain the copyright and grant the journal the right of publishing it as original work, i.e. guaranteeing that it has not been previously published, and now it is licensed under “Creative Commons Attribution” License which allows sharing the work with the condition of both authors and journal being duly referenced.