The conformation of sense of place in pop culture themed restaurants: a geographic-gastronomical analysis
DOI:
https://doi.org/10.29147/revhosp.v22.1198Keywords:
Gastronomy, themed restaurant, pop culture, sensoriality, sense of placeAbstract
Driven by the spread of Information and Communication Technologies, pop culture is evident in contemporary cultural relations. The impact of mass media productson the hospitality sector is reflected in the emergence of pop culture-themed restaurants in different cities in Brazil. However, the topic still lacks depth in Brazilian literature, especially with regard to the physical characteristics of these environments and their geographic-affective implications. In this sense, this article uses the perspective of cultural-humanist geography to understand how sensory elements intertwine with the affectivity of pop culture fans to shape a sense of place. The methodology is based on a literature review and a case study, with field visits to a pop culture restaurant in Curitiba (Paraná). The results allowed us to analyze how each sense (sight, hearing, smell, taste and touch) was mobilized by the restaurant to materialize a previous imaginary related to pop culture, in a relationship of affection and identification that evokes familiarity in the diner. Based on this, a model was presented that systematizes the sensory elements with the dynamics inherent in relationships with contemporary pop culture.
Downloads
References
Aguiar, E. C., & Farias, S. A. (2014). Estímulos sensoriais e seus significados para o consumidor: Investigando uma atmosfera de serviço centrado na experiência. Revista Brasileira de Marketing, 13(5), 65–77. https://doi.org/10.5585/remark.v13i5.2494 DOI: https://doi.org/10.5585/remark.v13i5.2494
Azevedo, E., & Peled, S. (2017). Comida e visualidade. Visualidades, 14(2), 30–47. https://doi.org/10.5216/vis.v14i2.40053 DOI: https://doi.org/10.5216/vis.v14i2.40053
Barbosa, M. D. L. A., & Farias, S. A. (2012). Em busca de uma experiência extraordinária em serviços de restaurante. Rosa dos Ventos – Turismo e Hospitalidade, 4(3), 440–454.
Beardsworth, A., & Bryman, A. (1999). Late modernity and the dynamics of quasification: The case of the themed restaurant. The Sociological Review, 47(2), 228–257. https://doi.org/10.1111/1467-954X.00171 DOI: https://doi.org/10.1111/1467-954X.00171
Brooker, W. (2018). A sort of homecoming: Fan viewing and symbolic pilgrimage. In J. Gray, C. Sandvoss, & C. L. Harrington (Eds.), Fandom: Identities and communities in a mediated world (2nd ed., pp. 175–192). New York University Press. https://doi.org/10.18574/nyu/9780814743713.003.0015 DOI: https://doi.org/10.18574/nyu/9780814743713.003.0015
Chin, B., & Morimoto, L. H. (2013). Towards a theory of transcultural fandom. Participations: Journal of Audience and Reception Studies, 10(1), 92–108.
Cisotto, M. F. (2013). Sobre Topofilia, de Yi-Fu Tuan. Geograficidade, 3(2). DOI: https://doi.org/10.22409/geograficidade2013.32.a12868
Clark, L. A. (2012). Butterbeer, cauldron cakes, and fizzing whizzbees: Food in J.K. Rowling’s Harry Potter series [Dissertação de mestrado, University of South Florida].
Click, M. A., & Scott, S. (2018). The Routledge companion to media fandom. Routledge. DOI: https://doi.org/10.4324/9781315637518
Collaço, J. H. L. (2007). Mudanças conceituais dos restaurantes em gastronomia. In J. H. L. Collaço & N. P. Montebello (Orgs.), Gastronomia: Cortes e recortes (pp. 121–144). SENAC-DF.
Cresswell, T. (2015). Place: An introduction. John Wiley & Sons.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry & research design: Choosing among five approaches (4th ed.). SAGE Publications.
Crouch, D., Jackson, R., & Thompson, F. (2005). The media and the tourist imagination: Converging cultures. Routledge. DOI: https://doi.org/10.4324/9780203389935
Crumo, C. (2023). Distinção, digitalização e legitimação: A incorporação das redes sociais no campo gastronômico brasileiro. Cadernos de Campo: Revista de Ciências Sociais, e023008. https://doi.org/10.47284/cdc.v23iesp.1.17488 DOI: https://doi.org/10.47284/cdc.v23iesp.1.17488
Dittmer, J., & Bos, D. (2019). Popular culture, geopolitics, and identity (2nd ed.). Rowman & Littlefield.
Ferreira, M. R. (2021). “Lar doce lar” – A cozinha como centro afetivo da casa. Geograficidade, 73–86.
Gratão, L. H. B., & Marandola Júnior, E. (2011). Sabor da, na e para Geografia. Geosul, 26(51), 59–74. https://doi.org/10.5007/2177-5230.2011v26n51p59 DOI: https://doi.org/10.5007/2177-5230.2011v26n51p59
Grossberg, L. (1992). Is there a fan in the house?: The affective sensibility of fandom. In L. A. Lewis (Ed.), The adoring audience: Fan culture and popular media (pp. 50–65). Routledge.
Guerra, P., & Sousa, S. (2021). Ultimate bias. Memorabilia, K-pop and fandom identities. Cidades. Comunidades e Territórios, (Au21), 1-25. DOI: https://doi.org/10.15847/cct.23948
Gurgel, M. (2022). Vivendo os espaços: Design de interiores e suas novas abordagens. Editora Senac São Paulo.
Hadiansyah, M. N., Rahmawati, W. W., & Sari, M. N. (2019). The role of interior design elements in attracting K-pop lovers at Mujigae restaurants in Bandung. In 6th Bandung Creative. https://www.neliti.com/publications/293337
Hansal, S., & Gunderson, M. (2020). Toward a fannish methodology: Affect as an asset. Transformative Works and Cultures, 33. http://dx.doi.org/10.3983/twc.2020.1747 DOI: https://doi.org/10.3983/twc.2020.1747
Hills, M. (2002). Fan cultures (2nd ed.). Routledge. DOI: https://doi.org/10.4324/9780203361337
Holzer, W. (1999). O lugar na geografia humanista. Revista Território, 4(7), 67–78.
Kastenholz, E., Marques, C. P., & Carneiro, M. J. (2020). Place attachment through sensory-rich, emotion-generating place experiences in rural tourism. Journal of Destination Marketing & Management, 17, 100455. https://doi.org/10.1016/j.jdmm.2020.100455 DOI: https://doi.org/10.1016/j.jdmm.2020.100455
Lee, M. (2018). A study on the effects of K-Wave, K-Drama, K-pop and K-Friend preference on Korean food preference, satisfaction and repurchase intention of international students in Korea. Journal of Korean Society of Food Culture, 33(6), 501–511. https://doi.org/10.7318/KJFC/2018.33.6.501
Maciel, C. A. A., & Querino, J. da S. F. (2020). Representações das paisagens e demarcações hidroterritoriais do rio Timbó (PE) e suas margens no aplicativo Instagram. Revista de Geografia, 37(1), 113–131. DOI: https://doi.org/10.51359/2238-6211.2020.244503
McLaren, C., & Jin, D. Y. (2020). “You can’t help but love them”: BTS, transcultural fandom, and affective identities. Korea Journal, 60(1), 100–127. https://doi.org/10.25024/kj.2020.60.1.100
Mendes, M. C., Pires, P. S., & Krause, R. W. (2014). Relevância da gastronomia em restaurantes temáticos: Um estudo de caso em Balneário Camboriú, SC. Rosa dos Ventos – Turismo e Hospitalidade, 6(1), 66–75.
Milazzo, L., & Santos, C. A. (2022). Fanship and imagination: The transformation of everyday spaces into lieux d’imagination. Annals of Tourism Research, 94, 103399. https://doi.org/10.1016/j.annals.2022.103399 DOI: https://doi.org/10.1016/j.annals.2022.103399
Pagnussat, E. C. (2022). Lugares que eu me lembro: A proposição de um framework da paisagem de fãs [Trabalho de Conclusão de Curso - Bacharelado em Turismo, Universidade Federal do Paraná]. https://acervodigital.ufpr.br/handle/1884/76507
Pagnussat, E. C., Valduga, V., & Nunes de Oliveira, A. (2022). Lugar e hospitalidade: Proposição de um modelo de análise aplicado a cafeterias. Cenário: Revista Interdisciplinar em Turismo e Território, 10(1), 56–72. https://doi.org/10.26512/revistacenario.v10i1.36770 DOI: https://doi.org/10.26512/revistacenario.v10i1.36770
Pegler, M. M. (1998). Theme restaurant designs: Entertainment and fun in dining. McGraw Hill.
Promkhuntong, W. (2019). Pilgrimage to a memory hole: Towards an affective study of fan tourism in Asia via Angkor Wat and Wong Kar-wai’s In the mood for love. Plaridel, 16(2), 23–40. DOI: https://doi.org/10.52518/2020.16.2-02wiknda
Reijnders, S. (2011). Stalking the count: Dracula, fandom and tourism. Annals of Tourism Research, 38(1), 231–248. https://doi.org/10.1016/j.annals.2010.08.006 DOI: https://doi.org/10.1016/j.annals.2010.08.006
Relph, E. (1976). Place and placelessness. Pion.
Rossi, M. F. (2020). Degustando lembranças: Os sabores e a conformação de vínculo com o lugar [Tese de Doutorado, Universidade Federal do Paraná]. https://acervodigital.ufpr.br/xmlui/handle/1884/69122
Santos, F. N. F., & Araujo, L. M. (2023). O instagramável no marketing de destinos turísticos. Geo UERJ, 42, e70362. DOI: https://doi.org/10.12957/geouerj.2023.70362
Sasaki, K. (2010). A contribuição da geografia humanística para a compreensão do conceito de identidade de lugar. Revista de Desenvolvimento Econômico, 12(22).
Schlüter, R. G. (2003). Gastronomia e turismo. Aleph.
Scussel, F. B. C., Fogaça, N., & Demo, G. (2021). Experiência de consumo: Proposta de um conceito unificador. Revista Brasileira de Marketing, 20(1), 175–198. https://doi.org/10.5585/remark.v20i1.16103 DOI: https://doi.org/10.5585/remark.v20i1.16103
Seamon, D. (2013). Place attachment and phenomenology: The synergistic dynamism of place. In L. Manzo & P. Devine-Wright (Eds.), Place attachment: Advances in theory, methods and applications (pp. 11–22). Routledge.
Shamsuddin, S., & Ujang, N. (2008). Making places: The role of attachment in creating the sense of place for traditional streets in Malaysia. Habitat International, 32(3), 399–409. https://doi.org/10.1016/j.habitatint.2008.01.004 DOI: https://doi.org/10.1016/j.habitatint.2008.01.004
Soares, T. (2014). Abordagens teóricas para estudos sobre cultura pop. Logos, 2(24). DOI: https://doi.org/10.12957/logos.2014.14155
Souza, W. S., & Alcântara, A. R. V. (2024). Olhares dóceis perante o instagramável: A imagem no império das plataformas. Revista Eco-Pós, 27(1), 210–225. https://doi.org/10.29146/eco-ps.v27i1.28163 DOI: https://doi.org/10.29146/eco-ps.v27i1.28163
Torres, M. A. (2018). Os sons da paisagem: Entre conceitos, contextos e composições. Geograficidade, (Número Especial), 141–154.
Toy, J. C. (2018). Constructing the fannish place: Ritual and sacred space in a Sherlock fan pilgrimage. The Journal of Fandom Studies, 5(3), 251–266. https://doi.org/10.1386/jfs.5.3.251_1 DOI: https://doi.org/10.1386/jfs.5.3.251_1
Tuan, Y.-F. (1990). Topophilia: A study of environmental perception, attitudes, and values. Columbia University Press.
Tuan, Y.-F. (2001). Space and place: The perspective of experience. University of Minnesota Press.
Veal, A. J. (2011). Metodologia de pesquisa em turismo. Aleph.
Waysdorf, A. S. (2017). Placing fandom: Film tourism in contemporary fan culture [Tese de Doutorado, Erasmus University Rotterdam]. http://hdl.handle.net/1765/102767
Waysdorf, A., & Reijnders, S. (2018). Immersion, authenticity and the theme park as social space: Experiencing the Wizarding World of Harry Potter. International Journal of Cultural Studies, 21(2), 173–188. https://doi.org/10.1177/1367877916674751 DOI: https://doi.org/10.1177/1367877916674751
Yin, R. K. (2015). Estudo de caso: Planejamento e métodos. Bookman Editora.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Eduarda Cividini Pagnussat, Beatriz Carvalho Tavares
This work is licensed under a Creative Commons Attribution 4.0 International License.
I herewith declare that I authorize the publication of the enclosed paper by Revista Hospitalidade and it will be labeled as “Open Access” and licensed by the respective authors in accordance with the Creative Commons Attribution (CC-BY) license, without period limitation. The access to the paper will be open and free. access, for an indeterminate period and as unpaid and my collaboration is royalty-free. I declare also that this is an original work that has not been previously published, it has been written by the stated authors, and third-party sources were duly referenced when necessary. I further declare that this work does not infringe the copyright or property right of another and I am aware of publisher´s policy with regards to plagiarism, that will consist in immediate withdrawal of the article. Authors retain the copyright and grant the journal the right of publishing it as original work, i.e. guaranteeing that it has not been previously published, and now it is licensed under “Creative Commons Attribution” License which allows sharing the work with the condition of both authors and journal being duly referenced.
